Ms. Nino Egadze is a founder of Design Institute based in Tbilisi, Georgia. She has more than 20 years of experience in marketing and communications and her areas of expertise, among others, include strategic communications, business strategy, design, creativity, branding, marketing, reputational risks and customer experience. Prior to founding Design Instiute, Ms. Egadze worked as Brand Experience, Marketing & Design Director at TBC Bank/Group from 2015-2023, Marketing Manager for Red Bull Caucasus from 2011-2015 and Marketing Executive at Philip Morris International from 2006-2011. Over the years, Ms. Egadze has managed hundreds of communication, social and cultural projects in business and the creative industry and has led multinational teams from countries including Azerbaijan, Armenia, Georgia, Uzbekistan and Ukraine. Her main interests include social causes, culture, education, design solutions, human rights, people development and youth and women empowerment. Ms. Egadze holds a BA in graphic design and visual communications from the Tbilisi State Academy of Arts (2006) and also completed executive education at Harvard Business School (2021-2022).